To introduce Toddy's new brand positioning we take off the non sense speech of the brand to give voice to ours youngers consumers. Starting a conversation about authenticity and encouraging our kids to show your real side against stereotypes. #ComigoNinguémToddy

Using a Toddy production fail (the little chocolate balls that never dissolve completly) we transformed this "weird" feature into our visuals.

Tribal DDB

Art Director: Felipe Revite
Copywriter: Kiko Borger
CCOr: Carlos Fonseca
ECD: Adriano Abdalla 

Director: Espeche+ Fazzio