UPDATING 










SKOL BEATS MATCHMASK

We created a mask that connected couples during Carnival. Inside each mask was a chip developed specifically for the research project at MIT Media Lab. A simple way to put together carnival and technology.


















THE MATCH


If the couple had 70% affinity, green lights up but if that number was smaller, red lights showed that the person wasn't the perfect match.






















Wieden+Kennedy São Paulo

Art Director: Felipe Revite & Raphael Taira
Copywriter: Caio Leska
Creative Director: Marco Martins


CCSP
Promo & Activation - Inbook
Design - Inbook