The China 4x100 relay team are a national passion throughout China, but one thing people don't know is that the team consists of 6 runners and not just 4. During the 2017 World Championship we create a movement to exault the 6 runners on the challenge to break the Asian record. And they did it.

Wieden+Kennedy Shanghai

Art Director: Felipe Revite
Creative Director: Erwin Federizo

Illustration: ILOVEDUST