The Shanghai marathon is one of the most important events in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign,“SHANGHAI FAST.” Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn’t easy. So Nike challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to it’s speed.
We installed an interactive neon experience at Century Park to celebrate Shanghai's speed and to inspire each runner to be faster.