The terminology doesn't matter. Fact is people are loosing their temper earlier than ever in their lives. It could be about the Internet connection, loosing followers, a plug that does not properly fit or even a telemarketing call. A small issue becomes a good reason to overreact.

J.Walter Thompson

Art Director: Caio Gandolfi & Felipe Revite
Copywriter: Diego Ferrite 
Creative Director: Erico Braga & Roberto Vilhena

ECD: Humberto Fernandez

Director: Rodrigo Saveedra