Nowadays a small issue becomes a good reason to overreact. But KitKat wants to make fun about it, specially telling people that everyone needs a break sometimes. It’s part of life. It’s natural. To cause identification, we picked these small annoying moments and took it to an extreme situation: a war room during an alien invasion.

J.Walter Thompson 

Art Director: Caio Gandolfi & Felipe Revite
Copywriter: Diego Ferrite 
Creative Director: Roberto Vilhena & Erico Braga
ECD: Humberto Fernandez
Director: Rodrigo Saavreda

El Ojo de Iberoamerica
Art Diretion - Silver