UPDATING 










CALOI #NÃOESQUEÇAMINHACALOI

"Don't forget my Caloi" was the catchphrase kids used to ask for bikes at Christmas, in one of the most famous ad campaigns of the 80's in Brazil. Now, it comes back as a request for safety in traffic.

































STRAVA OOH

We created an interactive OOH using STRAVA data, which show cyclists around in real time.

























Tribal DDB

Art Director: Felipe Revite
Copywriter: Kiko Borger 
Creative Director: Carlos Fonseca
& James Scavone

Director: Daniel Levenhagem